The US Trademark
Protect Your Trademark in the United States
Registering a US trademark is the decisive step to protect your company in one of the world’s largest markets. The US market offers enormous opportunities but also poses legal challenges. With our comprehensive expertise in international trademark law and our global network of experienced colleagues, we assist you in registering your US trademark. Together with our US colleagues on-site, we ensure that your brand is legally secured in the USA.
What is a US Trademark?
A US trademark grants your company exclusive rights to a name, logo, or slogan in the United States. Registration is done either through an International Registration (IR), where the USA is designated as a contracting party, or directly with the United States Patent and Trademark Office (USPTO), the US authority for trademarks and patents. This protection prevents third parties from using your brand in the USA or registering similar trademarks.
Why is a US Trademark Important?
The US market is highly competitive, and without a registered US trademark, there’s a risk that other companies will claim your brand name or similar signs for themselves. A registered US trademark protects your intellectual property, secures your market position, and strengthens your company’s brand identity. Additionally, you can take legal action and claim damages in the event of trademark infringement in the USA.
Steps to Registering a US Trademark
- Trademark search: We check if your trademark or a similar mark is already protected in the USA to avoid conflicts.
- Application to the USPTO: We handle the filing of your trademark with the United States Patent and Trademark Office and take care of all administrative correspondence.
- Examination process: After submission, your trademark will be examined by the USPTO. Together with our US colleagues on-site, we guide you through this process to ensure that all requirements are met.
- Trademark monitoring: After registration, we monitor your US trademark and help you detect potential conflicts early.
Differences Between a US Trademark and Other Trademarks
A US trademark offers specific protection in the United States and is subject to US trademark regulations. Trademark protection in the USA is particularly relevant for companies that currently offer or plan to offer their goods and/or services in the US market.
Case Studies: Successful Registration of a US Trademark
- Technology Startup: A German startup was able to protect its brand in the USA and successfully defend against an imitator in the US market.
- Fashion Company: An internationally operating fashion company registered its trademark in the USA to secure access to one of the world’s largest markets and deter imitators.
- Service Company: A medium-sized consulting firm expanded its trademark protection to the US market, enabling expansion without legal hurdles.
Costs of Registering a US Trademark
The costs for registering a US trademark consist of the USPTO fees, our attorney fees, and the attorney fees of our US colleagues for consultation and the registration process. Our law firm offers transparent pricing and will gladly provide you with an individual offer tailored to your needs and the desired scope of protection.
Schedule a Consultation Appointment
Our experienced attorneys are at your side for registering your US trademark. Schedule an appointment now and secure your brand in the US market.
FAQs
A national US trademark and an IR trademark with the designation of the USA offer essentially the same protection. However, the difference lies in the costs. The costs of an IR trademark, which we can register for you, are significantly lower than the costs of a national US trademark registration that must be done through US colleagues.
The costs consist of the USPTO’s registration fees and the attorney fees for consultation. Contact us for an individual offer.
Yes, a US trademark can be registered for both goods and services.
Our Services
- Legal advice regarding warnings, both for the sender and the recipient
- Enforcement of your trademark in contentious proceedings
- Defense of your trademark rights
- Conducting trademark infringement proceedings
- Representation before all ordinary courts
- Individual advice on your trademark strategy
- Examination of the registrability of your desired trademark
- Drafting a list of goods and services
- Preparation and registration of your trademark
- Trademark monitoring
- Care and management of your trademark
- Deadline monitoring