Your team of lawyers for intellectual property rights
Expanding IP possibilities: Creating opportunities and strategic scope for your intellectual property rights
Growth is good. Growth with a clear IP strategy is better. As soon as you expand into new products, markets or digital business models, your intangible assets grow as well — and so does your exposure: copycats, competitors, investor due diligence, licensing issues, and questions relating to trade marks and patents.
That is why “Expanding IP possibilities” does not mean “more IP rights at any cost”. It means securing the right rights, in the right jurisdictions, at the right time — guided by clear commercial logic.
We advise mid-sized companies on how to expand, structure and enforce their intellectual property rights in a targeted way — from the initial portfolio review through to enforcement or defence.
Why SimonGraeser?
Expertise
We bring decades of experience in trade mark law and comprehensive expertise in intellectual property — practical, robust in disputes, and always with a commercial understanding of your business.
Forward-looking
We identify conflicts before they become costly: clashes with earlier rights, licensing pitfalls, and vulnerabilities arising from expansion and internationalisation.
Solution-driven
You receive tailored IP strategies: portfolio design, prioritisation, the right mix of protection (trade marks / designs / patents / copyright / know-how), and clear action plans.
Cost-efficient
Transparent fees, clear priorities and commercially sound approaches. You do not need to protect everything — only what truly matters.
Straight to the point
Clear language instead of legal fog: you always know what we are doing — and why.
Expanding IP possibilities: what does this mean in practice?
An IP portfolio is not a collection of certificates; it is a business tool. It can protect markets, support premium pricing, reassure investors and generate licensing revenue. In practice, the need for a structured IP strategy usually arises during periods of growth: new product lines, international expansion, collaborations, platform or software elements, rebranding, M&A, or preparation for a financing round.
As with any tool, the same applies to IP rights: they must be fit for purpose and they must be resilient.
A well-designed IP portfolio takes into account the various forms of protection, the business strategy, the competitive landscape, vulnerability and enforceability, as well as costs and benefits — on an ongoing basis, not just once at the filing stage. Otherwise, registered rights can become paper tigers: creating a false sense of security while tying up unnecessary budget.
We advise with a commercial mindset and help expand your strategic room to manoeuvre.
