In addition to goods, a trademark can also be registered for services. These services can be further differentiated.
Retail services, as defined in the Trademark Act, are those services that are directly associated with the sale of goods to end consumers. This typically includes not only the sale itself but also related support services that enhance and facilitate the purchasing experience. Specifically, this may include:

• Product presentation and sales promotion: Attractive display and marketing of products in a physical store or online shop.
• Customer consultation: Personalized advice and support during the purchase process to meet the needs of end consumers.
• Cash register services and payment processing: Managing the transaction process and all related services.
• After-sales services: Services such as complaint handling or returns management that complete the purchase and strengthen customer service.

For trademark applications, a precise description of these services is critical, as it defines the scope of protection. The international Nice Classification is often used; for example, retail services are typically classified under Class 35 when they pertain to the sale and distribution of goods. This classification also distinguishes retail services from wholesale services—which primarily target business customers and do not involve direct consumer interaction.
In summary, retail services under the Trademark Act encompass all activities related to the direct sale to end consumers as well as supplementary services that support the sale.