NEWS

GPTO enables EU-wide protection of regional products – new rights for craft and industrial goods

 Contents

As of 1 December 2025, industrial and craft products can now be protected EU-wide as geographical indications for the first time. The legal basis is the new EU Regulation (EU) 2023/2411, implemented into German law via the Geo-Protection Reform Act. The responsible authority in Germany: the German Patent and Trade Mark Office (DPMA).

All products are eligible that are either handcrafted or manufactured industrially using machines.

Examples of eligible products from various German regions can be found on the EUIPO website

For many SMEs with strong regional ties, this opens up a new opportunity to secure origin protection and gain competitive advantages.

Background

Until now, EU-wide geographical indication protection was limited to agricultural products, wine, and spirits. With the new regulation now in force, this protection has been extended to industrial and craft products – such as Solingen knives, Meissen porcelain, or Black Forest cuckoo clocks.

Covered are products with a clear regional origin and a specific quality or reputation that is essentially linked to that origin. At least one stage of production must take place within the defined geographical area.

New Regulation

Manufacturers can now apply for protection via the DPMA. The application process consists of two stages:

  1. Review by the DPMA (including a possible opposition procedure)
  2. Final decision by the EUIPO

Applications must be submitted electronically via the GIportal of the European Union Intellectual Property Office (EUIPO). Protected indications will be listed in the Union Register.

Further information is available on EUIPO website.

Relevance for SMEs

For many medium-sized companies – especially those with a strong regional identity – this legal development offers strategic advantages:

Auf den Punkt

Geographical origin is now protectable for both industrial and craft products. Those who forgo protection risk losing reach, legal clarity, and differentiation potential.

 

Source: DPMA

 

MORE NEWS
Trademark Law

BGH “Mehmet Efendi”: No exhaustion from placing goods on the market in Turkey – association agreement does not extend the EEA

The BGH confirms: Placing EU trade mark goods on the market in Turkey does not trigger exhaustion within the EEA. The EEC–Turkey association framework does not extend the territorial scope of exhaustion; parallel imports into the EEA can be prohibited without the proprietor’s consent.
Trademark Law

BGH “LA BIOSTHETIQUE”: German courts have jurisdiction for targeted online advertising – supplier disclosure may be disproportionate

The BGH aligns international jurisdiction for online trademark infringement with the target market: what matters is where the addressed consumers/traders are located—not the server location or the advertiser’s seat. It also held that disclosure of suppliers/prior owners may exceptionally be disproportionate where the infringement lies solely in the presentation of exhausted goods.
Trade Secrets

CJEU: Infringing “possession” covers stock held abroad—and also indirect possession

The CJEU clarifies that trade mark owners may prohibit “possession” under Art. 10(3)(b) Directive 2015/2436 even where goods are stocked in another Member State—if intended for offering/placing on the market in the protection state. “Possession” also includes indirect control (supervisory/managerial authority).
Trademark Law

General Court: “Eco” may still shape the overall impression despite being descriptive

The General Court clarifies that descriptive elements can still matter in the comparison of signs—especially when placed at the beginning and drawing attention due to their length/position.
AI / Personality Rights

LG Hamburg: AI-generated X post remains attributable to the account operator

The Regional Court of Hamburg held that a continuing defamatory false statement on X remains unlawful under the law of statements even if the post was generated by AI. The account operator can be held responsible for the published content.
AI

Cologne Higher Regional Court: Meta may provisionally use public Facebook and Instagram data for AI training

The Cologne Higher Regional Court rejected an interim injunction against Meta’s announced use of publicly shared Facebook and Instagram data for AI training. In its summary assessment, the court considered the processing likely lawful, in particular on the basis of Article 6(1)(f) GDPR.

Karin Simon
Lawyer
Certified IP Lawyer

Susanne Graeser
Lawyer
Certified IP Lawyer

Uhlandstr. 2
80336 Munich
Germany

Karin Simon
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Susanne Graeser
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Uhlandstr. 2
D-80336 München