NEWS

GPTO enables EU-wide protection of regional products – new rights for craft and industrial goods

 Contents

As of 1 December 2025, industrial and craft products can now be protected EU-wide as geographical indications for the first time. The legal basis is the new EU Regulation (EU) 2023/2411, implemented into German law via the Geo-Protection Reform Act. The responsible authority in Germany: the German Patent and Trade Mark Office (DPMA).

All products are eligible that are either handcrafted or manufactured industrially using machines.

Examples of eligible products from various German regions can be found on the EUIPO website

For many SMEs with strong regional ties, this opens up a new opportunity to secure origin protection and gain competitive advantages.

Background

Until now, EU-wide geographical indication protection was limited to agricultural products, wine, and spirits. With the new regulation now in force, this protection has been extended to industrial and craft products – such as Solingen knives, Meissen porcelain, or Black Forest cuckoo clocks.

Covered are products with a clear regional origin and a specific quality or reputation that is essentially linked to that origin. At least one stage of production must take place within the defined geographical area.

New Regulation

Manufacturers can now apply for protection via the DPMA. The application process consists of two stages:

  1. Review by the DPMA (including a possible opposition procedure)
  2. Final decision by the EUIPO

Applications must be submitted electronically via the GIportal of the European Union Intellectual Property Office (EUIPO). Protected indications will be listed in the Union Register.

Further information is available on EUIPO website.

Relevance for SMEs

For many medium-sized companies – especially those with a strong regional identity – this legal development offers strategic advantages:

Auf den Punkt

Geographical origin is now protectable for both industrial and craft products. Those who forgo protection risk losing reach, legal clarity, and differentiation potential.

 

Source: DPMA

 

MORE NEWS
Trademark Law

AI & Branding: Europe’s brand work between “back to basics” and a GenAI leap

European marketing teams are putting branding back at the top for 2026—while GenAI is still rarely scaled broadly. At the same time, DPMA/EUIPO figures show sustained trademark activity.
Trademark Law

German Federal Court of Justice: No title protection for names of fictional film characters without an independent “life” – “Moneypenny”

The BGH clarifies: A fictional character’s name may in principle enjoy title protection—but only if the character itself is perceived as an independently “designatable” work (part) under trademark law. For “Moneypenny”, the court found insufficient individualisation and no sufficient detachment from the underlying work.

Copyright protection for utilitarian objects: same test as for other works

The CJEU has held that utilitarian objects and works of applied art are protected by copyright under the same originality standard as any other category of works. It rejects a stricter threshold for everyday objects and provides detailed guidance on how national courts must assess originality and infringement in this context.
Copyright

Memorisation of AI training data infringes copyright

The Regional Court of Munich I has held that the memorisation of copyrighted training data in OpenAI’s GPT models infringes copyright. The judgment reshapes the legal framework for AI training and highlights key compliance risks for AI providers, rightsholders and companies using generative AI.

Using an outdated strikethrough price is misleading

The Wiesbaden Regional Court held that advertising with outdated, significantly higher strike-through prices is misleading and violates the German Price Indication Ordinance (PAngV) in conjunction with the UWG. Consumers understand crossed-out prices as the most recently charged price; if the reference price does not reflect that and there is no clear explanation, the ad suggests an overstated discount. Therefore, strike-through prices must be tied to the price immediately charged before the reduction.
Trademark Law

No protection for Jägermeister’s well–known figurative trade mark “Hirschkopf”

Even for well–known trademarks, protection under trade mark law is only possible in so far as the opposing signs have at least a certain similarity.

Karin Simon
Lawyer
Certified IP Lawyer

Susanne Graeser
Lawyer
Certified IP Lawyer

Uhlandstr. 2
80336 Munich
Germany

Karin Simon
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Susanne Graeser
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Uhlandstr. 2
D-80336 München