The Wordmark
The Foundation for Effective Trademark Protection
A wordmark is the key to protecting the name of your company or your goods and/or services. It grants you the exclusive right to use it in commercial transactions and offers effective protection against imitators. With our in-depth expertise in trademark law, we reliably assist you in the registration and enforcement of your wordmark—both nationally and internationally.
What Types of Trademarks Are There?
In addition to the wordmark, there are other types of trademarks, such as the figurative mark and the word-figurative mark:
Figurative Mark: This protects solely the visual design of a logo, without any text playing a role.
Word-Figurative Mark: This combines text and design of the logo and protects both in the registered form.
The advantage of the wordmark lies in its flexibility. It protects the text independently of any visual design, font, or color, thus offering more comprehensive protection.
Why Is the Wordmark Important?
The wordmark protects your company from the unauthorized use of an identical or similar name by third parties. It strengthens brand identity and prevents competitors from using terms that could lead to confusion.
Steps to Registering a Wordmark
- Trademark Research: We check whether identical or similar names are already protected to avoid conflicts.
- Define Classes of Goods and Services: Determine the areas for which your wordmark should claim protection.
- Application at the Trademark Office: We handle the application process and assist you with all official procedures.
- Trademark Monitoring: After registration, we monitor your wordmark to detect future conflicts early.
Case Studies
- Technology Start-up: By registering a wordmark early, a young company was able to secure its market position in an innovative sector.
- Service Provider: A medium-sized consulting firm successfully protected its brand and avoided market confusion.
- Craft Business: A regional operation secured its name against imitators by registering a wordmark.
Costs of Registering a Wordmark
The costs of registering a wordmark depend on the number of classes of goods and services and the geographical scope of protection. Our law firm offers a transparent and fair pricing structure. We are happy to provide an individual offer tailored to your needs.
Schedule a Consultation
Our experienced attorneys are at your side for the registration of your wordmark. Let us advise you and secure your brand in the long term and legally sound manner.
FAQs
- Yes, we support you in registering your wordmark internationally.
Our Services
- Legal advice regarding warnings, both for the sender and the recipient
- Enforcement of your trademark in contentious proceedings
- Defense of your trademark rights
- Conducting trademark infringement proceedings
- Representation before all ordinary courts
- Individual advice on your trademark strategy
- Examination of the registrability of your desired trademark
- Drafting a list of goods and services
- Preparation and registration of your trademark
- Trademark monitoring
- Care and management of your trademark
- Deadline monitoring