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Technical article brand protection in the metaverse

Trademark protection in the metaverse: Our contribution in the communications from the German patent attorneys, 10/2024, pages 426-439, October 2024

 Contents

Protecting trademark rights in Web 3.0 is becoming increasingly important for companies

We are very pleased to be able to inform you about our recently published article “Trademark protection in the metaverse” in the October issue of the trade journal Notices from German Patent Attorneys.
Protecting trademark rights in Web 3.0 is becoming increasingly important for companies. In our current article “Brand Protection in the Metaverse” we highlight the legal challenges and opportunities that Web 3.0 offers companies.
We underline the importance of adapting existing trademark rights to the digital world of the Metaverse, especially when dealing with virtual goods and NFTs. Companies should take preventive measures to ensure the protection of their brands for both physical and digital products.

For more information, please read our article “Brand Protection in the Metaverse”

Print edition at Wolters Kluwer

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Karin Simon
Lawyer
Certified IP Lawyer

Susanne Graeser
Lawyer
Certified IP Lawyer

Uhlandstr. 2
80336 Munich
Germany

Karin Simon
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Susanne Graeser
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Uhlandstr. 2
D-80336 München