Glossar

Trademark Identity

Brand identity represents the essence of a trademark, encompassing the unique characteristics, values, and messages that distinguish it from others. It includes elements such as the logo, design, language, vision, and corporate philosophy, and shapes the image the brand projects externally. The goal is to build a clear, recognizable, and trustworthy brand personality.

Karin Simon
Lawyer
Certified IP Lawyer

Susanne Graeser
Lawyer
Certified IP Lawyer

Uhlandstr. 2
80336 Munich
Germany

Karin Simon
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Susanne Graeser
Rechtsanwältin
Fachanwältin für gewerblichen Rechtsschutz

Uhlandstr. 2
D-80336 München